Background

Recently, I had to learn how to promote a music video for my latest single. It was a great tool to market my music and more importantly an amazing experience! To start the day, I showered and took 2 hours trying to figure out all the different outfits I was going to wear. I then went on to eat something, because it was going to be a long day. We spent almost 6 hours recording a full length music video for my most recent release “Falling Down.” The final product for the music video now has around 8k views on YouTube, and my song has almost 100k streams on Spotify. This was all due to the marketing strategy that I learned about prior to my release, and it all started with creating this music video. 

The Shoot

The video started off with me at my house, by my pool, dancing, and singing along to the music. We recorded the different parts of the song from several different angles. After that, I changed my outfit and got ready for the piano shoot. The piano part that we shot was a great addition that really brought out a very slick and creative feel within the video. We then decided to use the second verse and the chorus of my song to transition me onto a railroad track. The footage that we shot there was pretty dope. We used a drone! At one point, we were chasing down a paraglider, that we spent almost 20 minutes following, and, that wasn’t even the craziest part.

Once we got that footage, we were walking around getting ready to leave when we saw a train coming. I was up on a ledge about 3-5 feet away from the train track with at least a 25 foot drop behind me. I stood there to get video of the train passing by me, but I quickly realized that was a bad idea when the train turned the corner and whooshed past me super fast. Luckily, I didn’t fall or get hurt, and we got the precise video that we wanted. That final part concluded my video and we headed home with a crazy experience and some even crazier footage. Overall, I had a great time shooting that video and I loved the final product, but how was I going to market it to a broad audience?

Promotion

For the next few days I researched for hours and hours on how best to promote a music video, and I finally found some good ways to market music videos on You Tube and Instagram. I utilized my network on different social media apps while promoting with advertisements through You Tube and Instagram. I also figured out how to publish my video on a VEVO Channel, drawing even more attention on YouTube and other platforms. The most helpful aspect of this whole process of creating and promoting a music video taught me a lot about how powerful You Tube can be as a tool to market your music. I also learned a lot about how to be efficient when researching tools that I may be interested in.